Posted: Apr 26, 2021
Between 2015 and 2020, the number of customers placing orders via online food ordering apps tripled — from 11% to 39%! Perhaps the reason why your restaurant too needs one.
If you opted for restaurant mobile app development in 2015, it would have tripled your customer base by now. This means you are already a little too late to enter the digital side of the restaurant business. You can wildly estimate the amount of revenue you would have gained from a tripled customer base. It is the strength of versatility offered by mobile app development for restaurant business.
Restaurant mobile applications make it easier to savour a favourite dish. Your customer is not required to dress up, drive through gridlock, or arrive at their restaurant at a predetermined time to honour the table reservation once you opt for mobile application development services.
By means of a smartphone, customers can easily order their favourite food and beverage and get it shipped. For a person who does not have much time to do either of these three things, the benefit of clean-up and less labour will be very significant. Instead, a food delivery app is helpful for anyone, no matter who they are or where they are located. It is necessary for restaurants of your kind.
A restaurant phone application puts the restaurant directly in the user's hands. Naturally, they would expect it to uphold all of the restaurant's facilities and amenities by the restaurant when dining out.
However, from a restaurant mobile app viewpoint, it is not easy to replicate the dine-in experience. Such restaurant mobile app development app features would provide more or less comparable expertise, if not the level of comfort that customers expect from a mobile application development services offered for the restaurant app.
Scaling up restaurant operations with mobile app development
You can hire a dedicated mobile app developer to build a restaurant app that comes with a slew of features that translate into an extensive list of benefits. However, any restaurant owner's first thought would be — would it help scale operations?
How does creating a mobile restaurant application assist in competition management, company expansion, day-to-day operations, and brand image retention?
Here is how it helps:
Enhanced customer management
When a customer installs the restaurant's mobile app, the app's backend generates a unique user ID. By combining this information with the different profiles provided by the user, you can create a robust user profile. Recent purchases, likes, venues, and other information may be added to the profile when opting for restaurant ios app development. In other words, it serves as a data feeder for the CRM, significantly simplifying customer management.
Driving competitive advantage
A Rule of 7 holds that for every 7th time you tell someone about a product, it gets simpler. Prospects must see or hear seven different messages before purchasing a restaurant mobile app development that can live on users’ smartphone computer as long as you own it until you delete it. Even the mere presence of your restaurant's icon on the iPhone's screen makes it memorable. Ultimately, consumers would regard your restaurant as a better option over the competition.
Improves business branding
According to a study conducted by SDL, at least 60% of millennial consumers demand consistent brand experiences. A mobile application is no longer a nice-to-have but a necessary component of an omnichannel customer experience. Choosing an android app development for restaurant apps enable customers to connect directly with brands through content, reviews, and even transactions. As a consequence, the brand's reputation is improved.
Help creating a customer loyalty
We emphasized the importance of loyalty points and referral services in our list of essential features for your restaurant mobile app. These are not random features but strategic ones to implement with restaurant mobile app development that can help your restaurant increase user adoption and revenue with a better brand value.
Loyalty services ensure that your client develops a habit of returning to your restaurant. Additionally, the mobile app can assist in tracking the number of purchases carried out by a customer over a specified period. Similarly, it is on the lookout for a customer's future social capital when it comes to referrals. It measures the customer's level of experience of the product and its effectiveness at acquiring new customers. Since the mobile app serves as the entry point for all of these events, it contributes to brand loyalty.
Impact the marketing ROI
Any company can reasonably expect an exponential return on investment for every dollar invested. Nevertheless, as marketing outlets become more expensive, passive, a restaurant must actively pursue a revenue-enhancing strategy. A smartphone app for a restaurant business makes a perfect vehicle for accomplishing that. It connects with the consumer constantly, which brings the costs down in developing brand recognition. That also makes it easier for subsequent campaigns to communicate with customers as it magnifies the message.
More than 80% of the people in Europe are equipped with smartphones and they are using it in their day-to-day life. Apart from making calls and doing messages, the smartphone apps are providing ancillary services such as taxi-sharing, food ordering, and social media scrolling.
Among the three, restaurant mobile app development has enabled online ordering which increases a sizable presence due the ongoing pandemic. The restaurant apps can help establish an unseen link between customers and restaurants. It guarantees that both sides profit from one another despite their lack of physical interaction.
A restaurant phone application can have several benefits, including increased sales and a loyal customer base that guarantees success. Every street should have at least one good restaurant. Any good restaurant should have its mobile application.