Marketing Brands For Omni Channel Growth With My Pol
MyPol
Zennaxx created the platform Cosmunity. It’s a means for fans of geek culture to join up with virtual conventions, events, and the virtual world of global street retail.
SERVICE
App development, website
INDUSTRY
POLITICAL
TECH USED
Figma, Codeigniter, Android, iOS
Customer
The customer, MyPol, wants to create a mobile app for geek culture aficionados. They want to improve how people find events, help people connect on social media, start virtual marketing conventions, and assist with getting ready for the media. Users can also get street food, cultural activities, and goods from all over the world through the program. People can even set up their own retail booths on the street, and big names in geek culture can be there.
Challenges
- USER EXPERIENCE OPTIMIZATION : The quality and flawless performance of the application contribute a lot to winning and keeping users.
- LOCALIZATION : To get users back, also enable them to choose sites that hold events from {city} on the web map, including restaurants, hotels, etc. that are nearby.
- MONETIZATION STRATEGY : Since members of the genre culture have their own tastes, we have to develop novel ways for revenue, not just traditional models like ads or in-app purchases.
- COMMUNITY MANAGEMENT : Using the strategies designed to maintain a healthy community in the app is of utmost importance. Yes, the tools will be secondary by far to a strong and friendly network of people sharing their thoughts.
- INTEGRATION CHALLENGES : With the help of third-party API integrations and services, the technologies also do the job of event discovery and social media connections; hence, this is a fast and smooth way to handle the process.
Solution
- USER EXPERIENCE OPTIMIZATION : The app's usability and interface design were improved through user testing and feedback sessions. To make sure that users always have the same experience, easy-to-use navigation and quick processes were added. Data analytics were used to keep improving the user experience over time to keep up with changing needs.
- LOCALIZATION : Working together with local experts made it possible to adapt content and features to the cultural norms of different areas. Support for multiple languages and localization options were made available for all users, and features based on location were added to find relevant content.
- MONETIZATION STRATEGY : Research was done on new ways to make money, such as selling exclusive items and offering subscription-based programming. Long-term income was made possible by offering premium services and ads that didn't get in the way.
- COMMUNITY MANAGEMENT : Certain rules and guidelines for moderation were put in place to keep the environment good. Users can report issues, and gamification and prizes are used to encourage good behavior.
- INTEGRATION CHALLENGES : Making sure that the connected services worked well with each other was done through thorough testing. It became easier to deal with mistakes, and suppliers were kept in touch to make sure service was always the same.
Features
VIRTUAL MARKETING CONVENTIONS
EVENT DISCOVERY
SOCIAL MEDIA CONNECTIONS
GLOBAL CONTENT
PERSONALIZED NEWS FEED
LANGUAGE SUPPORT
GEOLOCATION-BASED FEATURES
SUBSCRIPTION-BASED CONTENT
GAMIFICATION ELEMENTS
MODERATION TOOLS
Result
The Community app by Zennaxx has changed the way people all over the world think about geek culture. Crafted content, personalized features, and innovative revenue models have all contributed to its thriving community. The software places a lot of importance on user privacy and security, and it works well with third-party services to make sure it is reliable. Zennaxx’s work with Community demonstrates its capacity to provide robust solutions for specialized markets, resulting in meaningful engagement.
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