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7 Real Estate Technology Trends to Look for in 2023

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The real estate market has always been dependent on technology, and there has been a solid drive to expand this past year. From virtual staging to digital transaction processing to customer relationship management systems, the real estate sector relies on technology to remain competitive.

There are technologies available for real estate application development to help you better your marketing approach, increase lead creation, and handle paperwork digitally. Real estate application development ensures improving clients and brokers’ processes, making the home buying experience pleasant and straightforward. 

#1. Push Technology

The rise of new technology is proving popular, and many government organisations are using their smartphone apps. The number of potential customers who use cell phones is expanding daily. Real estate firms and independent brokers can send push alerts to their customers to stay up to date with their properties and showings. It is also aiding in increasing the conversion and retention rates, which is helping to raise the profitability for agents and brokers.

Tech Implications 

  • Mobile apps provide pertinent information to potential clients without them having to seek it out actively.
  • Agents are employing push alerts to notify customers of new listings that become available in real-time.

#2. Task Automation

Over the last few years, real estate companies have already used email and smartphone apps to do business, and this advancement is furthering their ability to execute their operations. Now that critical tasks like processing invoices, sending emails, and conducting online chats have been automated, the other administrative and communication activities have become much easier to complete with real estate application development.

Tech Implications 

  • Brokers benefit from coordinated and timely email campaigns.
  • Automated invoices and frequent reminders ensure that payments are made on time.

#3. Big Data

Big Data enables the extraction of actionable insights from the data collected by any real estate organisation.it enables the rapid evaluation of large amounts of data, which is not possible manually, hence assisting in formulating policies that aid in customer relationship management. It tracks and anticipates buying and selling based on the interaction between a buyer and a seller on a website.

Tech Implications 

  • Actionable insights gleaned from available data provide marketing initiatives with an added boost.
  • It is simpler to decipher the customer’s mindset and adopt the appropriate approach.

Also Read: Step by Step Guide to Hiring Mobile App Developers

#4. Virtual Reality (VR) and Augmented Reality (AR)

One noteworthy tech trend in the real estate sector in the previous few years has been virtual reality, which has transformed the way this industry operates. A real estate agent using Tripping will be able to take prospective consumers on a tour of many properties in a short amount of time. AR and VR are making it easier for clients to view the properties without visiting them, and this results in the customers being able to compare multiple possibilities without difficulty. 

Real estate agents, builders, and brokers can utilise augmented reality to display several unique options for unfinished areas to their consumers so they can configure their location based on their personal preferences.

Tech Implications 

  • Advanced remote estate tours accessible via applications developed by mobile app development companies.
  • Reduce investment in many open houses for a specific home by offering targeted customers a customised time at their convenience.

#5. Fractional Property Platforms

These platforms have risen to prominence in the real estate sector due to their ability to enable consumers to invest a part of a property. Because realtors own the majority of properties on these platforms, they may also receive a portion of the rental revenue or any profits with real estate app development that drives revenue on the sale of property.

Tech Implications 

  • Convincing investors who have been on the fence about buying real estate to take the plunge.
  • Assuring the seller or lessor of increased profits due to the property remaining idle for shorter periods.

#6. Cloud Property Management Software

Such software has been helpful to property owners and tenants in allowing them to quickly and readily log in to view their property information whenever they choose. It has significantly lowered the amount of money needed to maintain the property, and it has also expanded the scale, security, and accessibility of information. The real estate app development backed by software integration has made the entire procedure more efficient and simplified the process by using cloud property management software.

Tech Implications 

  • Simple document and contract storage that is accessible and shareable in real-time.
  • Tenants and owners alike can quickly enter into the system to check on all aspects of the property.

#7. Mobile Apps

Mobile applications for real estate have changed the way industry leaders manage business operations. With smartphone apps, the clients can find all the information about things at any point in time. Additionally, it facilitated collaboration between the two sides. Not only has mobile technology simplified processes, but it has also time saved, human labour, and other resources.

Tech Implications

  • Expands your contact base and brings together new people from various stakeholder groups for new collaborations.
  • The best search engine one-stop solution for any queries and issues that may be raised and answered immediately.

Also Read: What Are The Top App Ideas For Startups In 2021


Future real estate tech hinges on mobile app market advancements. Understand seven elements for owners, buyers, tenants, and agents. Note that simpler steps ease planning and projecting future paths.

Indeed, we have just begun to explore only those points that have been mentioned in all likelihood. Ensure you keep these features and benefits in mind and attempt to ensure as many of the advantages and functions of real estate management systems as feasible!


Kunal Vaja

Founder - Zennaxx Technology
Kunal Vaja is founder of Zennaxx, a prominent software and mobile app development company. With 10+ years of IT consulting experience, he specializes in mobile app and software development, UI UX design, and DirectX. Kunal is dedicated to assisting businesses in turning their concepts into successful software, websites, or mobile apps that foster innovation and deliver tangible value for clients.
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Kunal Vaja

Founder - Zennaxx Technology

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