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Ecommerce App Development: Features, Benefits and Cost

Kunal Vaja

Founder & CEO, Zennaxx

9 min

Content’s Topics

When you add a mobile app to your online store, you’ll likely see a boost in revenue and a more devoted customer base.

From my experience, mobile app development companies received a significant increase in demand for mobile e-commerce app development following the pandemic.

Entrepreneurs seek new markets to penetrate and strategies to engage clients to normalize their situations. E-commerce app development is one of these possibilities.

When done correctly, a mobile app can help you increase your e-commerce presence for years.

We may see the enormity of the global e-commerce sector by looking at us and in our daily lives. According to many trustworthy sources, international e-commerce sales are predicted to exceed $4.5 trillion by 2021, making your nebulous idea a reality.

The data shows that the e-commerce business is growing in various directions. The sector is exploding like weed currently, and you can get a piece of the action by designing an e-commerce mobile app. We will cover practically every aspect of e-commerce app development in this blog.

What are e-commerce applications?

An eCommerce mobile app is shopping software that allows users to browse various products and purchase them with a few taps on their mobile device. Such apps take personalization to the next level by displaying individualized recommendations to users based on data such as products watched, items searched, and items purchased.

This is also available on the mobile web version; however, the website requires a browser app and the user to be logged in at all times, which is not practicable. In addition, the app takes advantage of various smartphone functions to deliver a more complex experience.

What are the types of e-commerce mobile applications?

To create your e-commerce mobile app, you need to learn about the most common forms. This will assist you in selecting a more effective and long-term business model for your company. It will help you more effectively target your audience and ensure phenomenal business success.

Online shopping mobile app

The most well-known example of such a mobile applications is Amazon; almost every regular client is familiar with the Amazon mobile app, which allows them to purchase everything from a toothbrush to a brand-new iPhone. As a result, if you’re looking to offer common consumer goods, this mobile app is the best option. But that’s not all; these online shopping applications don’t have to follow Amazon’s economic model. You can also sell products in a specific category. You could, for example, create an app that only sells clothing or a shopping app that only offers presents and toys.

B2B e-commerce mobile app

B2B e-commerce mobile applications are mainly used for business-to-business purchases. Alibaba is the best example of such an app, allowing businesses and people to buy massive quantities of commodities. A marketplace like this isn’t just for shopping in enormous amounts; it may also be used to offer large-capacity items. For example, large machinery and equipment for industrial uses may be sold on such platforms. The possibilities for such applications are endless.

B2C e-commerce mobile app

As the name implies, these apps serve a business purpose in the customer system. An e-commerce mobile app exists that offers goods and services to specific clients. Fashion, education, technology, and other industries benefit from such apps. You can build a massive, all-encompassing marketplace like Amazon or a niche-based shopping app that sells only items connected to one sector.

Ecommerce aggregator mobile app

An e-commerce aggregator mobile app performs the same purpose as an aggregator in a real-life scenario, which may be a novel notion for you. In other words, an e-commerce aggregator mobile app sits between the end-user and the service provider, giving the service to the end-users on behalf of the leading service provider. The best examples of this business model are various food delivery apps and moving and packing apps. This mobile app does not necessitate your infrastructure; you only need an excellent e-commerce mobile app and some trustworthy e-commerce app development services and providers.

Booking and ticketing e-commerce mobile app

With this e-commerce mobile app, you may book tickets for any entertainment, from films to music concerts. Using ticketing and booking applications, users can book tickets to music concerts, flights, hotels, parties, and other events. It is a lightning-quick and handy way to try new things and socialize. Investing in such apps does not necessitate a significant infrastructure; instead, ticketing and booking e-commerce mobile apps serve as a medium for customers and event organizers to book tickets.

Bidding and auctioning in the e-commerce app

Auction and bidding e-commerce apps have recently become popular because of their capacity to reach a larger audience while lowering the costs of auction venues and auctioneers. Many general shopping applications and certain service-based e-commerce apps use the concept of such a business model. eBay, for example, is a retail site that allows users to participate in auctions and bidding. There are, however, standalone auction and bidding apps.

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Things to keep in mind before starting an e-commerce app development

A new venture necessitates obtaining a 360-degree view of the environment you will be venturing into. As a result, to provide you with all of the components of an e-commerce or shopping mobile app development, below are some things you should consider before moving on to the development stage. On the other hand, a reputable e-commerce app development business will provide you with all of these details, but getting a heads-up is always a good idea.

Budget cap

When you start any new venture, your budget is the first important thing to consider. Because your budget will determine the type of e-commerce mobile app you develop.

The business model of your app, whether you should have your infrastructure or work as a mere intermediary between service providers and consumers, and many other factors that will affect the initial state of your app based on your budget are just a few of the factors that will stretch and shrink according to your budget.

On the other hand, your budget does not determine the success of your e-commerce business; it does, however, determine the initial style of your business strategy.

Market study

Market research for your e-commerce application is akin to strengthening your business idea against all possible market threats. A thorough market analysis will provide the necessary market data, such as opportunities, audience behaviour, expansion possibilities, and the company’s prospects. Remember that reliable data will always assist you in steering your business on the proper path.

Competitor analysis

You will gain a substantial advantage if you thoroughly investigate your competitors. It will teach you about their marketing techniques and reveal the secrets to their success. So, after a thorough competitor analysis, you’ve figured out their keys to winning, and when you combine your strategies, who knows? You might have something that can propel your company to new heights.

Mobile app platforms

Hardware and software technologies are advancing at an unimaginable rate every day. If you want to grow your e-commerce customer base, you’ll need to be willing to create your app for both mobile platforms. Furthermore, modern technology is not restricted to smartphones; other mobile platforms, such as wearables and progressive web apps, are also available. As a result, an e-commerce program that allows users to order items from their smartwatches may be developed.

Read: Are You Launching an eCommerce Business?

Must-have features in e-commerce app development

Quick registration

Any app should have this feature. The boarding process should be simple. It should also enable one-click social networking login or email or phone number registration.

User interface

The app should feature a user-friendly and trendy user interface and some brilliant graphics to make purchasing and the whole in-app experience more accessible.

Push notification

This tool will send notifications for various offers, discounts, and coupons and will assist users in tracking their orders from when they are placed to when they are delivered.

Payment gateway

Multiple payment integrations in your app will increase its success because it will provide customers with more options, allowing them to select their preferred method.

Customer cart

All of the final products will be added to the cart by the users. The user will see the final check-out price after the cart has totalled all products.

Multiple languages are supported

Even if we are talking about one country, many different languages are spoken there, so your software should support several languages to provide a better user experience.

Product categories

Product categories organize all products and make them easier to explore and find. This improves the app’s sophistication and ease of use.

Custom filters

Because e-commerce platforms offer many products, selecting the right one might be like looking for a needle in a haystack. Custom filters, on the other hand, make the process simple.

Coupons and promo codes

Users can be given coupons and discount codes in exchange for loyalty or to entice them to the app. In addition, as a win-win situation, the user will receive a discount on the coupon or promo code.

Advanced search

Users can use the advanced search tool to find a product or category without browsing the app.

Customer support

The customer support function allows users to call and interact with a customer service representative from within the app, getting quick answers.

Review and feedback

If a user comes to your app and makes a purchase, provide them with the option to review the product. This allows them to rate the product and share their feedback on how they like or dislike it. Here, positive reviews and feedback would push other prospects to purchase.

Product management

This feature allows the administrator to manage all products featured on their e-commerce app. They can also remove products if they want to.

User data

This function will save the customer’s information, such as their name, address, email address, and phone number. The admin can review this at any time.

Reports

Reports can be generated at regular intervals to analyze the app’s performance. In addition, the administrator can create various custom reports based on their needs.

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Benefits of E-commerce App Development

An e-commerce mobile application, as the name implies, is a digital product designed to improve the purchasing experience on mobile devices. According to Statista, the number of US smartphone users who purchase mobile devices will reach 187 million by 2024.

While most people still prefer to shop on their computers, the number of people who like mobile apps for e-commerce is continually growing. Furthermore, because of the ease, most consumers would use their cell phones to examine available offers regardless of where they choose to seal their agreements.

With increasing smartphone adoption and high-quality mobile internet access, finding a significant retailer without a mobile app is becoming increasingly difficult. Everything fits food, clothing, medication, literature, household equipment, and technology. Due to technological advancements, most offline stores have shifted to virtual or have a presence there. Small businesses and giant corporations benefit from mobile apps in their e-commerce operations.

Backward thinking has no place in online trading. Your brand will be lost to active competitors if you do not adapt and attract users. Online retailers can benefit from incorporating a mobile app into their operations. Unlike responsive or mobile versions of online websites, a mobile application is a standalone sales channel that adapts to each consumer and offers numerous benefits.

Convenience

More than merely being able to purchase a product at any time and from any location, consumers prefer to do it through dedicated mobile apps. Why do 85 per cent of users prefer mobile apps to websites? Well-built design that seems natural and seamless, quick, and easy to browse.

Customer retention

Besides push notifications, additional techniques encourage your consumers to return more frequently. Mobile apps are better suited for loyalty programs and running one-of-a-kind incentives for loyal clients.

Enhanced sales

Consumers are more eager to shop on mobile apps, according to studies. When compared to websites, conversion rates are three times higher there. If you want to increase sales, e-commerce app development services can help.

Better outreach on social media

Users enjoy flaunting their new purchases to their close ones. They can do this using a mobile app with the help of sharing buttons. In this manner, new customers come to you without spending money on promotions.

Better conversion rates

Users can submit orders 30 per cent faster while shopping online with their mobile phones. Because the app remembers the user’s preferences and all of the information they offer, the experience gets faster, potentially saving up to 2–3 steps when placing an order. The improved user experience will also benefit your company’s overall user experience.

Cost of e-commerce app development

For a single platform like Android or iOS with basic functionalities, e-commerce app development might cost between $60,000 and $80,000. It might cost up to $150,000 to design e-commerce software with advanced features, functionalities and compatibility for numerous platforms.

Multiple factors affect the cost of e-commerce development. Let’s check them out.

Target platform
Adding more app platforms will directly affect the cost of your e-commerce app. The platform you will pick for your app should be based on the demographics of your intended audience. For example, if your target audience is in the United States, iOS is the best platform, but Android is the best option if your target audience is in India. Furthermore, if you want an app for both or more platforms than these two, cross-platform app creation is an option; however, remember that the number of outlets you choose will directly impact the app development cost.
Design and function
Your app’s design can make or kill your business. The more advanced and trendy a structure is, the higher the price. The design rates are determined by the hours required to complete the project.
Furthermore, the app’s functions and features define its user experience. Thus, there are no compromises to be made here. Naturally, the more features you include, the higher your price. However, consider this expense an investment you can recoup in a few years or months.
Developer’s rate

The hourly fee charged by e-commerce app development businesses varies depending on the size and experience of the company. Furthermore, you will notice a price difference between organizations in different geographical regions.

Wrapping up

It may take three months to a year for custom-built e-commerce applications to be completed. Leverage our e-commerce app expertise to craft a custom application in 4 to 15 weeks.

We’ve helped plenty of e-commerce businesses create applications for Android and iOS. If you are looking for a reliable team of experts for e-commerce app development, connect with our experts at Zennaxx. Get started with our cost-effective e-commerce with minimal startup charges and unmatched expertise.

Want to develop a software as per your business needs?
https://zennaxx.com/author/kunal-vaja/

Kunal Vaja

Founder & CEO, Zennaxx
Kunal Vaja is founder of Zennaxx, a prominent software and mobile app development company. With 10+ years of IT consulting experience, he specializes in mobile app and software development, UI UX design, and DirectX. Kunal is dedicated to assisting businesses in turning their concepts into successful software, websites, or mobile apps that foster innovation and deliver tangible value for clients.

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