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How To Ensure Developing A Successful Social Media App?

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Modern-day businesses will need a platform to reach out to a broader set of audiences. And what can be better than leveraging social media? We have so much invested in social media now, and it’s growing. Worldwide mobile use has increased, and social networks have developed more complex features to take advantage of it. This is where you can start with social media app development.

Some people miss out on a lucrative business opportunity and instead create alternative channels for social media. If you are a part of this community, you have earned the right to read this message. You can find here how to build a social media app in this post. It’s good to read through all the books if you want to get a thorough understanding of the project.

Best Practices of Social Network Design

Suppose you have carefully planned out your business market analysis and have all the requisite information (functional spec, wireframes).In that case, you can begin the UX/UI design process with the social media app development team. You should decide what you want to look and feel like in a social media app before creating it. If this advice stems from market trends, designers’ expertise, and analysis, they can be provided with confidence.

  • Utilize blue colours since this hue is not known to be obnoxious.
  • Throughout the app, use the same navigation bar with search features, alerts, and profile icon.
  • The entire application’s architecture should be platform-specific (there are design guidelines for iOS and Android) to ensure that consumers feel secure using the software on their computer. Simultaneously, when you hire a team for mobile app development services, the app’s architecture should remain consistent across all platforms. It is essential to maintain a similar user experience and feel when a user switches from iOS to Android or vice versa.
  • Minimize the differences between mobile and web apps so that your user can have a consistent experience regardless of platform.
  • Round images highlight a user’s face and make it easier to remember who they are.
  • A list of pages that scrolls endlessly
  • Focus on the end user’s needs and let the design be simple.
  • Opportunity for creative expression (custom opportunities like changing a profile picture, cover image, or even profile colours).
  • Simple keyword search.
  • More than a simple sign-up process, give people an opportunity to learn about your product to see if they want to participate in it right away.

An excellent way to design the initial (primary) version of your custom app (including social media apps) is to create designs for the entire app. It is critical to consider your project holistically, prepare for future interactions, and establish an appropriate app architecture.

When the social media app development team understands the big picture, this becomes clear how to produce the requested social media application.

They determine which features to save for future versions and which ones can be included in the app’s initial version.

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Step by Step Social Media App Development Process

Step 1. Idea Analysis and Market Study

At this point, we thoroughly analyze the model and competitive environment, assess demand, create a portrait of the target market, and define the critical success indicators to be accomplished. All of this assists when you opt for iOS app development for social media applications that identify a particular niche.

It is critical to understand your talents and collaborate collaboratively with your team. Start by determining why you are attempting to develop a social media application.

This enables you to perform a SWOT review, in which you can consider your primary strengths and vulnerabilities, as well as the risks posed by your rivals.

Step 2. Strategy formulation

It’s wonderful to see that you know so much about social media apps! You must now build a well-developed strategy to achieve your goals.

From conducting market research, you can understand your competition, your category, and an examination of social media that lets you recognize key performance metrics (KPIs).

Keep in mind that generating new leads, keeping users engaged, and monetizing are all part of your application is necessary to consider when opting for mobile app development services. You can try to research with the customers to discover what types of features they desire to develop based on the latest developments.

Step 3. Design the social network Apps workflow

The design itself consists of several steps:

  • Sketching: Very straightforward examples of possible implementations. These assist in determining the project’s future rationale, the number of displays, and their interaction within the social media application.
  • Wireframing: That is a crucial step in social media app development following a predefined design process if you want to make the best social media experience possible. It enables the production team to comprehend the fundamental structure of social media applications. This provides a system perspective of the application and the interactions with the end-user.
  • Prototyping: When a prototype is developed, it becomes a viable app for social media. For both the consumer and the developer, it creates a deeper understanding of the product. Until writing code, it is easier to process concepts and formulate a better idea of what you are trying to accomplish.
  • Design App Skins: Here, we convert wireframes into a template for a social media application. We thoroughly review existing solutions, keep abreast of emerging trends, and develop UI / UX to have the best solution.

Step 4. Development (MVP) & Quality Assurance for iOS and Android

A minimum viable product (MVP) is a ready-to-use digital product that includes all necessary application features. Many companies believe that this is a more prudent course of action than developing a complete social media mobile app.

Your social media app development should include an MVP is a prudent choice because it leads to responsible construction budget spending and avoids resource risk. This process allows you to build a social media application with a backend, including an API, a server, and a base configuration.

The quality assurance team must verify the solutions, as this is a crucial phase. It is entirely possible to generate early leads while also identifying potential development vectors via an MVP.

Typically, iOS app development for social media occurs concurrently with the life cycle of a social networking mobile device. After prototyping the code, we begin building the backend by configuring servers, databases, and APIs and developing optimal storage solutions.

Try to have a systemized android app development that satiates the platform’s technical requirements, guidelines, and standards. To optimize application efficiency, hire dedicated app developers that help planning authorities for native social media app development to our clients.

Step 5. Publishing & Marketing the App

Zennaxx provides comprehensive social media app development services that are designed to leverage social media channels. Our highly intuitive social media applications can also offer full-scale digital marketing and publishing services for your company. We handle all aspects of publishing, including the development of marketing images and other video content. There is an essential difference in interactive and app distribution in Google Play and the Apple App Store.

When you have this category on the social media app, we guarantee that you’re just serving the right audience, thereby ensuring that your social media presence connects with the correct tags in the app store.

Step 6. Maintenance & Support

Once the project is launched in an app sector, our team ensures that you receive all necessary support and updates. As we guide you through determining how to create social media applications, our team provides exceptional support and maintenance. Our dedicated quality assurance team ensures that the social media application is always up to date and bug-free.

General information on social media app development for Android:
  • MVVM (model–view–ViewModel) is an architectural pattern.
  • Previously, we developed Android apps exclusively in Java, but Kotlin is now preferred for all new projects.
  • Google Play Services is the primary platform used. It enables the use of Google Services such as Firebase, Cloud Messages, in-app purchases, and geolocation.
  • RxJava2 is primarily used for composing asynchronous operations.

We use the following technology stack to work with the UI Layer:

  • Contains a RecyclerView. It is an Android native component that displays scrollable information (a list) to the user and enables interaction with the list’s objects.
  • Embedded fragments. It is an Android native container for other views and widgets. The main difference between fragments and view containers is that they have their same lifecycle.

Technical implementations for the Network layer are done with:

  • Retrofit for network requests
  • GSON for JSON parsing
  • Glide for loading images and caching

Code generation: Dagger framework for dependency injections.

Analytics: Fabric platform for collecting crash reports and minimal data about app usage.

Test frameworks: JUnit, Mockito, Robolectric

This is the technical foundation you must understand if you wish to learn how to build an Android social media application.

Zennaxx Social Media App Experience

Now that you understand how to build a social media app from scratch, you can be assured that our method is smooth and precise. Do keep in mind that building something as effective as Facebook, Twitter, and Instagram took years of perseverance and persistence. At Zennaxx, we have predefined social media product creation processes in place that begin with your specifications and continue with our skills and experience to help you create genius applications.

How Much Does It Cost to Build a Social Media App?

Now that you’ve understood how to build a social media application, let’s discuss costs. Doesn’t the financial aspect matter?

For your convenience, we’ll quantify three possibilities:

1. The first is the cost of the initial app edition, which includes only the most basic features.

2. The second price is for an enhanced package that includes software development services.

3. The third figure is for a massive project with many intricate features.

The following table details the cost of developing a social media application of your choice:

Often, these social media application growth expenses are conservative estimates only.Tell them how much you think you should spend on a social network in terms of time and money, and they’ll give you a range of likely budgets you may have to go over. The situation is different, and the results will be unique. It is still easier to go to a doctor than to get the problem solved on your own.

Transform your business with app development

Zennaxx, a leading software development firm in Canada, has delivered 700+ bespoke solutions spanning various industries.


For example, we developed Guest Me – a live social streaming video mobile application that enables emerging artists to perform on a global stage from the comfort of their own homes. We have a dedicated social media application development team with the necessary expertise and skills to take on such projects.

Additionally, one of the most recent applications incorporates virtual reality, allowing users to construct personal memories. We accomplished this by developing an augmented reality animation, a social media system, a commenting system, and status information. This app serves as a forum for tracking and sharing your eating adventures. When we decided to create a social media app, we place a premium on developing a custom design while also ensuring that the app is flexible and stable.

Want to develop a software as per your business needs?

Jay Bhalani

iOS developer
Jay Bhalani is a seasoned iOS developer with over 9 years of experience in Swift and Objective-C. Specializing in crafting innovative and user-centric mobile applications, Jay excels at translating complex ideas into seamless user experiences. His passion for staying at the forefront of technological advancements and a proven track record of successful projects make him a valuable asset in the field of iOS development.


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