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Top ECommerce Mistakes To Avoid When Selling Online

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Having said that, every mistake that you make in any business let alone an ecommerce business is the grist to your mill.Learn from your mistakes and from the others (find out below) and start doing some changes around you.

Navigating to the top in the ecommerce industry, which is almost satiated with giants like Amazon and eBay is easier said than done. But, if you tread carefully and avoid some mistakes, you will find your market and start to grow.

Top Ecommerce Mistakes to Avoid

1. Wrong Platform

This is a deal breaker. As the top Magento development experts, we have found that choosing the right platform is a vital cog in your success story.A wrong platform won’t let you grow due to a myriad of limitations.

From not letting you add or advertise products to issues with navigation, 3rd party tools integrations, latency, and obsolete work methods, there is a lot to consider.

Instead choose a platform that not only allows you to do the opposite of what is said above, but is also good at;

2. Don’t Choose the Wrong Name

Well, if you are a true marketer, then you must know the value of choosing the right name and logo in eCommerce development.

The name of your business must be versatile enough to be relevant for years to come.

Prior to rebranding the business and calling it Pixels in 2012, Sean Broihier called his on-demand printing business as Fine Art America.This led to limiting the brand’s association with the global customer.

So, keep the scope of scalability in mind while developing your business. Going ahead, you might need to go for Android app development or iPhone app development.

All this means that you can pitch your services to a larger customer base. However, pitching with a name that does not vibe with the potential is a pitfall that you must avoid.

3. Ignoring the power of a good website

Ask any leading web development company in Germany the relevance of a good web design for your business. All of them will give a similar answer, i.e. a good web design is the holy grail of your success.

With time, you will expand and start exploring new markets. This will require a robust website which is compatible with any device, boasts smooth navigability, and eases the shopping process.

Ascertain that your Joomla developer in Germany designs an evolving web design. Because a good website design also helps build trust with the viewer, as stated by a study.

While we are on the technical side of the topic, it is good to mention to regularly scan your website for canonicalization and 404, 301, and 302 errors.

Such pages not only degrades the website’s authenticity but also degrades the customer experience and demotivates them to correspond with your website further.


4. Fails to Segment the Customer Base

Not everyone dresses as the same character on halloween, so why would you expect all your customers to resonate with your brand similarly.

Every customer has a different mindset, buying habits, and financial liberty. So, the onus is on you to do research and give them what they are looking for. This is where the concept of lookalike audiences will help you create specifically tailored and targeted customer ads.

5. Inept Customer Service

Good customer service is a vital cog in the new marketing strategy (Attract, Engage, Delight, and Retain).Answering the customer queries, fueling the right information, and ensuring pre and post sale service is a part of Delight.

A couple of negative reviews on the web can smudge your brand’s image. As the top custom application development company, we understand the importance of helping our customers (this blog is a part of both Attract and Delight marketing model).

Ensure that you have apt customer service strategies in place and have all the answers to the customer’s questions for building a loyal customer base.

6. Limited Payment Options

The vast majority of payment systems deny customers the convenience level and can result in cart abandonment in online stores. Customers can buy things not just with cash but with other payment channels.

One relies on credit/Debit cards, whereas the other prefers PayPal or Apple Pay. You diversify ways to pay through the provision of multiple options that ultimately meet the different needs of your customers and offer a convenient buying experience.
A myriad of payment methods increases clients’ trust in seeing a variety of payment options, leading to believing that the institution is established.

7. No strong brand message or identity

In the case of ecommerce, when their direct competitor is every other online shop, it is almost impossible to catch the attention of your target market without a memorable brand message.
Audience creativeness requires a target-oriented mission statement, competitive, unique selling proposition, homogeneous brand identity, and truth-only narrative.

It displays to clients what sets your brand up, the exclusive selling points of your product, and the fact that they should buy your stuff.

It can be really a complex process to develop a brand message that will be recognizable and unique for customers, if the message does not sound brand and seems to be generic, people will not be able to build loyalty to the brand, which will result in repetitive business.

8. Lack of Social Proof

The wind of reputation in ecommerce is blown by social evidence, such as the opinions and words of customers, testimonials, and various user-generated content.
Legitimate reviews and testimonials from happy clients boost brands at the predilection of incoming clients and create a feeling of security when shopping. When social evidence is absent, hesitation and doubts may become reasons for changing one’s mind on the purchases.
Ecommerce businesses should be active by promoting reviews at the forefront of their websites, displaying testimonials that may be easily accessible to their customers, and being responsive with user-generated content online to favor social proof.

9. Poor customer service

In the field of online retailing, the creation and maintenance of an emotional link with the clients imply the top-notch customer service provided.
Slow response time, inefficient support team, and unresolved complaints will wind up negatively affecting the brand perception, and as a result, those customers will steer away from the brand.

E-commerce entities ought to lay more stress on absolute efficiency, timely and attentive customer support via live chat, email, phone, and social media channels to minimize such an error.

Customer service professionals should be trained adequately, customer support suppliers should be hired, and a system of quick and effective responses for answering customers’ questions and claims should be developed.

10. Lack of Marketing

Internet users are not going to flood your website to buy products only because you created a website and placed some products there.

The competition out there is tough, don’t you agree? Although your ecommerce company may meet the market demands in terms of products or services, it is still likely to have problems reaching and attracting a target audience and converting traffic to sales without having a marketing strategy in place.

E-businesses must recognize the need for SEO, PPC, social media, email, content, influencer, and affiliate marketing in order to exploit the full potential of digital marketing tools without making this mistake.

E-commerce companies can get branding, traffic & conversions through diverse marketing channels and tools using a well-integrated marketing strategy aimed at selectively attracting customers and achieving the business objectives.

11. Not keeping up with competitors

In the fast-evolving e-commerce market, losing ground against competitors could result in losing market slice, brand relevance, profit, and revenue. Ecommerce firms should be inclined to scrutinize their competitors’ moves, services, and tangible indicators in order to keep their edge.
The above listed include studying trends, carrying out pricing strategies, developing product mixes, executing marketing procedures, and benchmarking against the main players.
E-commerce entities can be superior by creating unique offerings, sinking costs, and other benefits via monitoring industry trends, competition, and other factors.

Being a competitor and successful in ecommerce is ensured by an ability to immediately and adaptively interfere with improving product characteristics, price, or marketing efforts.

12. Lackluster imagery

Top-class photography is one of the things that is helpful for ecommerce sellers who want to draw customers and have them glance at the products.
Low-grade outputs may bring down the visual appeal and experience of the people using these items, and they might end up not engaging with these items, which in turn will affect sales.
E-commerce companies can effectively prevent this wrongdoing by making use of high-quality product photos or creating visually appealing videos. It is apparent that this will help customers understand the qualities and advantages of the respective items very well.
For customers to see products very clearly, display the image in detail i.e. many perspectives, close-ups, and high-resolution photographs will help.
Lifestyle shooting and demonstration of the product may let some clients incorporate it into their lives and help enhance their confidence in purchasing it.

There’s nothing you cannot do

To err is human but to forgive is divine. So, whatever you have done till now, leave it in the past. But learn from it and strategize to keep your business afloat going ahead. If you need help with, Joomla, or WooCommerce development or need a Magento developer for your ecommerce store, let us know.

Want to develop a software as per your business needs?



Kunal Vaja

Founder & CEO, Zennaxx
Kunal Vaja is founder of Zennaxx, a prominent software and mobile app development company. With 10+ years of IT consulting experience, he specializes in mobile app and software development, UI UX design, and DirectX. Kunal is dedicated to assisting businesses in turning their concepts into successful software, websites, or mobile apps that foster innovation and deliver tangible value for clients.


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